In my past experience as a personal injury attorney, I've found that injury lawyer marketing is a crucial part of any successful marketing plan. The only consistent theme is that many firms-even those heavily invested in a single marketing philosophy are not sure whether they have made the correct decision, if their marketing is any more effective than it could possibly be, or even if they have done enough. Being in the unique position of seeing across such a variety of personal injury cases, made me want to help you evaluate where to invest your time and/or money prior to proceeding down that path. After all, it is easy to fall into the trap of spending a great deal of time and/or money on marketing when you really don't need to. If you are already over-promoting, you may be wasting money without getting the most out of your marketing dollars. Here is what you need to know about Personal Injury Marketing.
One thing I have seen over again in my five years of working as a marketing consultant for injured clients is that there are two types of lawyers-firms or solo-professional. Those who perform solo professional law practices rarely put the time or effort into marketing their firm that the bigger firms do. These solo practitioners tend to use the same marketing tactics that their larger firm does-search engine optimization, pay per click advertising, etc. While some smaller personal injury practices do market their firm by using these methods, the vast majority don't. Find out about the Florida SEO Company by reading this article.
As a result, law firms that don't market themselves effectively run the risk of losing more business than they are able to gain. Why? Because many clients trust the larger firm, and they feel safer hiring them because they think they're alone can make a difference in their case. However, I have found that many of my larger client clients don't fully understand the marketing landscape their lawyers have. This lack of understanding leads to a lot of frustration on the part of clients, who then seek the services of a new law firm.
Law firms need to be accountable when it comes to marketing their firm. The problem with solo-professional law firms is that they rely on a "one-shot" strategy-that is, they rely on a single marketing tactic to get potential clients to take them on. While this may work to a degree, if the marketing campaign isn't well thought-out and comprehensive, the results can be disappointing. This is why many larger firms have begun to hire marketing consultants, who are responsible for helping to create a comprehensive marketing landscape for their firm.
In addition to a comprehensive marketing plan, a good law firm should also have a strong client acquisition strategy. If you aren't sure what a client acquisition strategy is, then I'd recommend that you talk to a few personal injury lawyers. I spoke with several different lawyers today, and all of them have a different definition of what a client acquisition strategy is. In general, the goal of a client acquisition strategy is to acquire new clients while keeping old ones. However, many law firms define client acquisition in different ways, and the way each firm approaches the issue may vary somewhat from the other.
The good news is that many personal injury practice providers employ a variety of online and offline marketing strategies. Some firms run multiple marketing campaigns at once-a large set of marketing tools known as a time-driven opt-in. Other firms use different kinds of advertising in different markets at once-for instance, they may have a steady stream of coupons and discounts available to new clients and potential clients on a weekly or monthly basis. Or, some firms have a focus on certain media forms of advertising, such as newspaper advertisements or radio advertising. Check out this post to get more info on the topic: https://www.huffpost.com/entry/5-rules-for-creating-your-first-marketing-strategy_b_593fe4fae4b014ae8c69e3e3.
